Google Ads Metrics Calculator
What is this tool?
This free tool helps you estimate your ad campaign’s performance using basic inputs like budget, CPC, CTR, and conversion rate. It’s perfect for Filipino marketers, freelancers, and business owners who want to plan smarter before running a Google Ads campaign.
Step-by-Step Guide
- Enter Your Total Budget
➤ This is the amount (in PHP) you plan to spend on your Google Ads campaign. - Enter Your Average CPC (Cost Per Click)
➤ Example: If you’re paying ₱15 per click, enter “15”.
➤ You can estimate this based on Google Keyword Planner or past campaigns. - Enter Your Expected CTR (Click-Through Rate)
➤ This is the percentage of people who click your ad after seeing it.
➤ A typical CTR is 1% to 5%. Enter it as a percentage (e.g., “3”). - Enter Your Website’s Conversion Rate
➤ This is the percentage of people who take a desired action (e.g., buy, sign up) after clicking the ad.
➤ Common conversion rates range from 1% to 10%. - Click “Calculate”
➤ The tool will estimate: - Total impressions your ad can get
- Estimated clicks
- Expected conversions
Your cost per conversion
Why Use This Tool?
- 💸 Avoid overspending by planning ROI-friendly campaigns
- 🎯 Set realistic expectations before launching ads
- 📈 Compare outcomes based on different CTR and conversion rate scenarios
- 🧠 Great for students, startups, and marketers building client proposals