Digital Marketing in Dubai History

Started working as an IT till the owner instruct me to learn Search Engine Optimization to the company website and my task are such as:

• Content revision of the website services pages
• Keyword Stuffing of landing pages
• Link Building
• Keyword Research
• Content Curation
• Social Media Management

Niche: Cleaning Services

As a full time seo specialist most of my tasks are concerned on how to improve the website traffic and lead conversions.

• Competitor research / monitoring
• Keyword Research
• Content Curation
• Link Building
• Email Marketing
• Social Media Management
• Paid Ads Management (Google Adwords & Social Media Ads)

Niche: Accounting

As a full time seo specialist most of my tasks are concerned on how to improve the website traffic and lead conversions.

• Competitor research / monitoring
• Keyword Research
• Content Curation
• Link Building
• Email Marketing
• Social Media Management
• Paid Ads Management (Google Adwords & Social Media Ads)

Niche: Business Setup Services

As a Digital Marketing Manager my task is to manage the firm’s digital channels by managing the performance improving every key seo aspect that would lead to more conversions.  As Well as Managing KPIs of outsourced agencies and freelancers.

• Competitor research / monitoring
• CRM Management
• Keyword Research
• Content Planning
• Link Building
• Email Marketing
• Social Media Management
• Paid Ads Management (Google Adwords & Social Media Ads)
• Leads Generation
• KPI Management of outsourced agency

Niche: Legal / Law

Alpha Candy is a Web Dev startup that gave me the opportunity to be their PPC specialist, my task is to manage the clients by Ad Accounts such as Google Adwords, Facebook & Remarketing. Due to the pandemic my employment was cut short and I had to part ways with them.

• Ad Campaign Plan
• Ad Campaign Implementations
• Ad Account Budget
• Ad Account Monitoring
• Ad Campaign ROI, Spending, Effectivity Reports

Niche: Website Development Agency

Digital Marketing Specialist – Mohamed Alowais Investment LLC
Multi-industry portfolio: Real Estate, E-commerce, Health & F&B

I was brought on to manage the digital presence of four key brands under the Mohamed Alowais Investment LLC umbrella:

🌐 Garner.ae – Gym Equipment Store
🌐 ReviveSups.ae – Supplements Store
🌐 PlainDesserts.ae – Dessert Café
🌐 AlQudra.sa – Real Estate Platform

My responsibilities included:
🔍 SEO Optimization – On-page and technical SEO, keyword targeting, content alignment, and site health improvements
📈 Paid Advertising – Strategy, setup, and performance monitoring across Google Ads, Meta Ads, and other platforms
✍️ Content Management – Developing and publishing content across websites, aligned with brand tone and SEO best practices
📱 Social Media Management – Handling day-to-day posts, engagement, and growth for Instagram and Facebook
📧 Email Marketing – Designing and executing regular campaigns for promotions, retention, and brand awareness
💬 SMS Marketing – Campaign planning and execution to boost offers and customer engagement

This role demanded a high level of adaptability, as I managed multiple brands across fitness, nutrition, F&B, and real estate — each with unique audiences, tones, and goals.

Digital Marketing Manager – Recruitment & Real Estate Firm
Driving customer acquisition, digital engagement, and lead conversion

In my role as Digital Marketing Manager, I led the full scope of digital strategy and execution across multiple platforms — focusing on both customer acquisition and on-site lead conversion for a dual-sector business in recruitment and real estate.

Key Responsibilities:

📊 Digital Strategy & Execution
Developed and delivered a comprehensive digital marketing strategy tailored to attract job seekers, clients, and property leads, balancing both brand visibility and ROI-focused initiatives.
🔍 Multi-Channel Campaign Management
Managed SEO, PPC (Google Ads & social), email marketing, and social media campaigns — optimised to align with business goals and drive qualified traffic.
🌐 Website Portfolio Oversight
Handled the day-to-day management of the company’s website(s), ensuring a smooth, conversion-optimized user journey across all customer touchpoints — from landing pages to contact forms.
📈 Performance Analysis & Reporting
Delivered regular performance reports with actionable insights, using data to refine targeting, messaging, and campaign structure to continually improve ROI.
🧪 A/B Testing & Optimization
Spearheaded A/B testing initiatives to enhance website performance, landing page effectiveness, and campaign creative — fostering a continuous test-and-learn culture.

This role demanded a results-driven mindset, creative problem-solving, and a deep understanding of both digital recruitment funnels and real estate lead generation tactics.