Digital Marketing Investment

by: Dale Roxas
| October 31, 2021
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Where do they go when they want to find a nice restaurant to go to for dinner or compare health insurance? Online. To gain a competitive advantage in any market, your company requires a strong marketing strategy – so why not invest in the area where your customers spend the most time, the digital space?


What is Digital Marketing?

It is a simple link created from one website links to another. Backlinks are known as “incoming links” or “inbound links,” and it is essential to SEO.

High-quality backlinks can help to increase a website’s ranking position and visibility in search engine results (SEO).

There are two types of backlink:

  1. Nofollow tells the search engine to “ignore” the link. they do not help improve your search rank or visibility. It is also considered a harmful or toxic link. The links that come from unknown websites violate the search engine terms of service.
  2. Dofollow is the type of backlink that everyone wants. It will help you improve your search engine rankings, and all those websites are coming from trusted and respected sites that hold value the most. 

How does it work?

Marketing (including digital marketing) is the act of convincing others to purchase a product or service. Often, businesses must persuade customers to purchase their product or service over a similar one from another company.

Digital marketing is a sort of marketing that uses the internet and online-based digital technology including desktop computers, mobile phones, and other digital media and platforms to advertise products and services.

Reasons why your company should invest in digital marketing

Your website is unable to promote itself. It’s like a helpless little digital baby that requires constant attention so that it can grow and, in turn, grow your business.

  • Your ability to reach a more narrowly defined audience

Google and Facebook are well-known for the algorithms they have developed to provide consumers with the best and most personalized online experience. As a result, they provide a platform for brands to target digital marketing campaigns to their ideal audience.

Allowing the consumer to dictate their interests allows businesses to avoid disrupting the wrong audience with irrelevant advertising, potentially damaging brand reputation, and providing no return on marketing investment!

  • The statistics

Every online campaign you conduct leaves a digital trail that can be evaluated, whether it’s through social media, AdWords, or retargeting. With tools like Google Analytics at your disposal, you can accurately measure where your customers are coming from, what they are engaging with, and when they disengage.

Data analysis enables you to change and redirect your digital activities in real time depending on insights gained from your campaigns.

  • The potential for widespread exposure and brand recognition

With the internet available in almost every part of the world, the sky is truly the limit in terms of your ability to reach new audiences.

Facebook alone has over 1 billion active users – that’s a lot of potential for your business to grow! With a strategic approach to digital marketing, you can reach out to the masses and increase brand awareness in a simple and cost-effective manner.

  • The expansion of mobile devices

Did you know that the number of people using mobile devices to access the internet has surpassed that of desktop computers? Mobile has transformed how consumers interact with businesses, and in this age of instant gratification, they expect to search, browse, buy, and engage whenever and wherever they are.


The modern consumer is constantly on the move, and by reaching them where they spend the most time, you greatly increase your chances of making an impact.

  • Customer engagement that matters

Consumer behavior is pretty easy to learn and understand thanks to digital marketing. Because of the interactive nature of the internet, businesses may connect with individuals on a more personal level, breaking down formal barriers and inviting customers to create relationships with your company.


Using social media, blogs, and forums to offer a place where customers can communicate allows them to voice their thoughts, comments, loves, and dislikes while also allowing businesses to react and answer.


It goes without saying that marketing is becoming increasingly difficult. Not only is the competition fierce, but technology and the digital world are constantly evolving. Developing a marketing strategy is akin to attempting to hit a moving target.

We hope you can see the value of investing in a digital marketing strategy. Once you’ve seen the results for your own company, you can branch out into areas such as email marketing, ad campaigns, and influencer marketing – all of which have excellent ROI.