Paid Ads Manager for Google Ads, Meta Ads & LinkedIn Ads
Improve your campaigns, reduce wasted ad spend, and turn paid traffic into better-quality leads with PPC strategy built around CPL, tracking, and measurable growth.
Your ad platform is only one part of the result.
Strong PPC connects audience, intent, message, landing page, tracking, and sales follow-up. A weak link anywhere can turn budget into noise.
Request PPC Review →Broad match types, weak exclusions, or vague audience definitions attract people unlikely to buy.
Ads may sound appealing without setting the expectations that separate prospects from casual visitors.
When the headline, offer, CTA, or experience does not match the ad, conversion falls.
Reports can look active while calls, forms, bookings, and qualified inquiries remain invisible.
Too many campaigns, weak search-term control, or no lead-quality feedback can inflate CPL.
Find where your campaign is leaking money.
Before increasing budget, get a practical view of campaign structure, targeting, landing pages, tracking, and cost-per-lead performance.
You receive clear recommendations on what to fix, pause, simplify, test, or improve first.
Review My Campaigns →Three channels. Three different buying behaviors.
The platform should match the audience, intent, offer, and sales process—not simply what is popular.
Google Ads Management
Reach people actively searching for a product, service, or solution with campaigns structured around intent and measurable inquiries.
- Search campaign setup and restructuring
- Keywords, match types, and search terms
- Negative keyword research
- Ad copy and landing-page alignment
- CPL and conversion review
Meta Ads Management
Use Facebook and Instagram for audience discovery, creative testing, retargeting, lead forms, ecommerce, and conversion campaigns.
- Audience and campaign-objective review
- Facebook and Instagram setup
- Creative and copy recommendations
- Pixel and lead-form observations
- Retargeting and CPL review
LinkedIn Ads Management
Reach defined professional audiences where job title, company, industry, seniority, and offer clarity matter.
- B2B audience targeting
- Lead-gen forms and sponsored content
- Offer and landing-page review
- Retargeting recommendations
- Lead-quality and tracking review
Cheaper leads are not always better leads.
Cost per lead only makes sense when evaluated with lead quality, close rate, acquisition cost, conversion rate, and customer value.
The aim is not to chase the lowest possible number. It is to generate qualified opportunities at a cost your business can sustain.
Measure actions that matter to the business.
Paid ads cannot be improved properly when meaningful conversions are missing, duplicated, or misclassified.
Clear measurement reveals which platforms, campaigns, keywords, audiences, and landing pages produce real opportunities.
Start with the right operating level.
PPC Review Package
For businesses already running ads but unsure what is working.
- Account and campaign structure
- Keywords or audiences
- Landing page and tracking
- CPL review and priorities
Starter PPC Management
For small businesses launching or cleaning up one advertising platform.
- One ad platform
- Setup or cleanup
- Targeting and ad copy guidance
- Basic tracking and review
Growth PPC Management
For businesses that need ongoing lead generation across one or two platforms.
- Campaign restructuring
- Testing and negative keywords
- Landing-page review
- CPL, CPA, and reporting
B2B PPC Management
For consultants, agencies, SaaS, and professional services targeting decision-makers.
- Google and/or LinkedIn Ads
- B2B audience and offer review
- Lead forms and landing pages
- Lead-quality and retargeting review
A narrowing path from spend to scale.
Business outcomes over platform activity.
Clicks and impressions are useful signals. Qualified inquiries and sustainable acquisition determine whether paid advertising is working.
Direct access to the person reviewing the funnel.
Who this PPC service is for
Businesses that need clearer targeting, better conversion, and stronger measurement.
PPC works best as part of a connected system: search intent, SEO insight, persuasive landing pages, AEO/GEO-ready content, and reliable conversion tracking.
Show me where your ad spend needs clarity.
Share your platform, website, and main concern. Submitting opens a prepared WhatsApp message to Dale—no Elementor Pro form is required.
Email:
info@daleroxas.com
WhatsApp:
+63 917 468 3943
Clear answers before you spend more.
What does a paid ads manager do?
A paid ads manager plans, reviews, manages, and optimizes campaigns across platforms such as Google Ads, Meta Ads, and LinkedIn Ads to improve targeting, reduce waste, strengthen tracking, and generate better-quality leads.
Can you help if my ads get clicks but no leads?
Yes. The issue may be keyword intent, audience targeting, ad messaging, landing-page copy, speed, CTAs, form friction, or missing conversion tracking.
What is included in a PPC review?
A review may cover campaign structure, keywords, audiences, ads, landing pages, tracking, CPL, CPA, search terms, negatives, budget allocation, and lead quality.
Do you manage Google Ads, Meta Ads, and LinkedIn Ads?
Yes. Support can be tailored to the platform that fits your audience, offer, budget, and lead-generation strategy.
What is a good cost per lead?
It depends on industry, location, service value, lead quality, and close rate. The goal is not merely a low CPL—it is qualified leads at a sustainable acquisition cost.
Why is conversion tracking important?
Tracking reveals which campaigns, keywords, audiences, and pages create leads. Without it, spend cannot be evaluated or improved reliably.
Should I use Google Ads or Meta Ads first?
Google often captures active demand, while Meta can support discovery, retargeting, ecommerce, and lead generation. The right starting point depends on your offer and sales process.
Can you help businesses outside the Philippines?
Yes. Dale supports Philippine and international businesses targeting local, regional, and global audiences.
Let’s find what is stopping your paid ads from getting better leads.
Your campaigns may already have potential. First, identify where targeting, budget, landing pages, tracking, or lead quality limits performance.