Digital Marketing in Dubai: How freelancers can enable this channel.

by: Dale Roxas
| June 28, 2021
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Beginner to advanced digital marketers who want to learn new skills or improve on existing ones will find this article extremely useful.

The Definitive Guide to Digital Marketing is chock-full of tips and strategies for business owners, marketers, students, and anyone else looking to improve their current skills and learn about the latest in digital marketing.


Digital Marketing in Dubai: What is Digital Marketing?

Digital marketing is a type of marketing that promotes products and services through the use of internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms.

You can reach a larger audience with digital marketing than you could with traditional methods, and you can target the prospects who are most likely to buy your product or service. It’s also often less expensive than traditional advertising, and it allows you to track success on a daily basis and pivot as needed.

How Does Digital Marketing in Dubai Work?

Digital marketing employs a variety of strategies to achieve a single, overarching goal via various routes.

Consider digital marketing as a business where the strategies are the employees who work in various departments. All employees work for the same company and have the same goal in mind: to make the company successful.

There are numerous types of online advertising. Knowing which digital tools to use for your specific business can help you plan ahead of time and achieve your marketing goals.

The following are some of the most well-known digital marketing strategies:

  • Search Engine Optimization (SEO)

The process of improving the quality and quantity of search engine traffic to a website or a web page is known as search engine optimization (SEO). 

Organic traffic to your website does take time, effort, and patience to generate, but if you don’t want to pay to appear on the first page of Google, SEO is the way to go. SEO is simple to implement and gradually increases the site’s traffic.

  • Pay-per-click advertising (PPC)

Businesses that run ads in pay-per-click advertising are only charged when a user clicks on their ad, hence the name “pay-per-click.”

Simply put, you would have to pay for the number of clicks each time a user clicked on your advertised ad. It’s the simplest and quickest way to increase website traffic.

  • Website Marketing

Website marketing is the process of strategically promoting a website in order to drive relevant traffic to it. Typically, the goal is to attract people who are interested in a company’s products or services. More visitors to a site means more chances to present your value proposition to potential customers.

Make a good first impression on your visitors by using your website to represent your company. Keep the graphics, design, and overall layout of your website in mind as you create it. Make sure it’s mobile-friendly, as that’s where the majority of your customers are.

  • Content Marketing 

Content marketing is a strategic marketing approach that focuses on producing and distributing valuable, relevant, and consistent content in order to attract and retain a specific audience — and, ultimately, to drive profitable customer action.

In the world of digital marketing, content marketing is extremely important. You won’t be able to build a customer base, brand, or engage your target audience into having an interest in your business without content marketing, regardless of what online marketing strategy you use.

  • Social Media Marketing (SMM)

With the ever-increasing number of social media users around the world, the amount of exposure your company could receive is mind-boggling. 

Your golden ticket to preaching about your products and services while staying in touch with potential customers on a platform where they spend the majority of their time is on social media. You can use social media to run ad campaigns, contests, create creative and engaging content, and even go viral, in addition to providing customer service.

  • Email Marketing

Email marketing is a powerful marketing channel that uses email to promote your company’s products or services. It is a type of direct marketing as well as digital marketing.

Through email marketing, you can increase your chances of gaining loyal customers who will continue to buy from you. Most companies use email marketing to send out weekly newsletters, promotional offers, and product and service updates.

  • Affiliate Marketing

The merchant assigns each affiliate a unique link so that they can track who is responsible for a sale. The link will usually look like this:


When someone clicks on that link, their device saves a small file known as a cookie.

This type of marketing entails having a brand ambassador for your company who assists in engaging with potential customers and recommending your company’s services and products in exchange for a commission or payment.

Once upon a time, online marketing was just another way to market. It gave rise to a new form of media through which goods and services could be sold.

However, in the last few years, the importance of digital marketing has shifted dramatically.

It’s become an important part of how a company is perceived by its customers.


Why is digital marketing important?

  • You can only market to people who are most likely to buy your product or service.•
  • Helps small businesses compete on a level playing field
  • It is less expensive than traditional marketing strategies.
  • You can outrank bigger players in your industry using digital marketing.
  • Digital marketing is measurable.
  • More Advanced Analytics
  • Best ROI
  • Adapts to Today’s Shopping Habits
  • Combines marketing and mobile technology.

Would you like to learn more about how custom digital marketing strategies can assist you in achieving your most important business objectives?

To speak with a strategist, please contact us online right now!