Digital Marketing in Dubai: Who, What and Why.

by: Dale Roxas
| October 1, 2020
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Digital Marketing

What is digital marketing?

In the early 2000’s, the term Digital Marketing was first popularized but actually has been around much longer. A component of marketing, Digital Marketing utilizes the internet and online based digital technologies such as mobile phones, desktop computers and other digital media and platforms to promote products and services.

In Dubai, Digital Marketing targets a specific portion of the customer base and is interactive. 

Digital marketing involves email ads, search result ads, and promoted tweets – anything that incorporates marketing thru customer feedback or a two-way interaction between the company and customer.

Why digital marketing?

The traditional marketing exist in the old ways such as print media, cold calling, or physical marketing, Unlike digital marketing where done trough electronically and online. This means that there are a number of endless possibilities for companies to discover such as: email, video, social media, or website-based marketing opportunities.

How long will it take to see results?

For Organic Approach; if you spend time building well informative website that covers all the needs of your audience, and you focus on creating quality content to attract and convert them, then you’re likely to see results within the first six months.

For Paid Advertising Approach; then the results come in real time, meaning as you enable your ads leads will come.  Yet I will recommended to focus on building your organic traffic reach using content, SEO, and social media for long-term purposes.

Types of Digital Marketing

  • Search Engine Optimization (SEO)

Known as the process of optimizing your website to “rank” higher in search engine results pages, thus increasing the amount of organic (or free) traffic your website receives.

There are ways to approach SEO such as On Page, Off Page and Technical SEO.

  • Content Marketing

This term means the promotion and creation of content assets for the purpose of generating traffic growth, brand awareness, lead generation, and customers. 

Blog posts. Few of the samples are Whitepapers & Infographics.

  • Social Media Marketing

The practice which promotes your brand and your content on social media channels to increase drive traffic, brand awareness, and generate leads for your business.


  • Affiliate Marketing

A type of performance-based advertising where you receive commissions for promoting products of others or services on your website

  • Marketing Automation

This refers to the system that serves to automate your basic marketing operations. Many marketing departments can automate tasks that are repetitive which they would otherwise do manually

  • Email Marketing

Companies are using email marketing as a way of communicating with their audiences. Email Marketing is often times used to promote content, events and discounts, as well as to direct people toward the website of the business. 

  • Online PR

This is the practice of securing earned online coverage with digital blogs, publications, and other content-based websites. It is very much like traditional PR, but in the online space. 

  • Inbound Marketing

Inbound Marketing refers to a marketing system wherein you engage, attract, and delight customers at every stage of their journey. You can use every digital marketing tactic that are listed above, throughout an inbound marketing strategy, to create a customer experience that works with the customer, not against them.

  • Sponsored Content

You basically pay another company or entity to create and promote content that will discuss your brand or service in some way.

A type of sponsored content is influencer marketing wherein a brand sponsors an influencer in its industry to publish posts or videos related to the company on social media.

  • Pay Per Click (PPC)

PPC is a system of driving traffic into your website by giving compensation to a publisher every time your ad is clicked. One of the most common types of PPC is Google Ads, which allows you to pay a fee for top slots on Google’s search engine results pages at a price “per click” of the links you place. Other channels where you can use PPC include:

Channels where you can use for PPC:

  •         Google Adwords
  •         Facebook Business Manager
  •         Twitter Ads
  •         Linkedin Ads
  •         Remarketing Ads

Why do you need Digital Marketing?

You can save a lot of your company resources and reach more customers for less than  traditional marketing methods cost. And trough analytics get to know your audience and allow them to know you or your company which can help to create brand loyalty. You can also track responses to your marketing efforts immediately.

Key Performance Indicator (KPI)

KPIs are a useful system for Digital Marketers to set expectations and prove that their work is having a positive impact.

Fourth Third Second


Social Followers Engagement Site Visit Conversion
SEO Impression Site Visit Conversion Revenue
PPC Impression CTR Conversion CPA
Email Delivery Rate Open Rate CTR Conversion Rate
Referrals Referral Gained Site Visit Conversion Revenue
Content Visits Bounce Rate Shares Conversion

Ready to try Digital Marketing?

If you’re already doing digital marketing, it’s likely that you’re already knowledgeable at least on how to reach a portion of your audience online. This suggestions listed for you to check if the other channels can bring conversions on your marketing strategies.