Website Design in Dubai: Why does a company need it?

by: Dale Roxas
| October 17, 2020
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Website Design

Why does your business need a website?

Over time, consumer behavior changes to adapt to modern technology and adapt to the digital age. Some marketing methods that are traditional typically involve advertising via newspapers, magazines, telephone books, radio, and TV. 

In the past years when everybody was reading the local newspaper or receiving a new phone book every year, these were solid media or marketing channels on which many business owners could rely. This is rapidly changing, however. As time goes by, people are opting to get their news online rather than through the newspaper. Many households no longer take yellow pages or telephone books, since it is easier to simply look numbers up online.

These days, almost any small business must have a website. With costs being low at the entry level, it’s becoming hard to imagine a reason for any company of any size not to have their own website. There are many user-friendly, free and open-source content-management systems that are available to assist with Web design, so it is even possible to build a small basic business website without a professional Web designer.


Reasons why websites are vital for your business?


Reason 1: Not having a Website means Losing Business 

 If you still do not have a website, you are greatly missing out on opportunities for customers to recognize who you are and if they would like to spend their money on you. Having said that, if you do however have a bad website it is better to have no website at all. While no website means missed opportunities, a bad website can actually be worse since it represents your business in the digital world. 


Reason 2: New Marketing Opportunities

 Even though many of the traditional marketing opportunities have either disappeared completely or dramatically changed, there are still prospects available for business owners who do not want to venture into the entirely new and unfamiliar world of digital marketing.


Reason 3: Low-Cost Advertising

 The Internet Web has a far broader reach than any other form of advertising. While it does take time to build up enough traffic to your website, to make a valuable impact on your company’s marketing campaign, it costs almost nothing to do so. Your website will be the focus of your company’s presence online; through it, you can advertise your business around the Web on forums, social networking sites and over pay-per-click advertising programs.


Reason 4: Increase in Sales

 Websites can sell products at all the time and chances are increased during this pandemic infected time. Potential customers are not constrained to business hours. Instead, they can go online anytime and purchase products or get services at your website whenever they want. An online shop inside a website can provide a huge boost in sales.


Reason 5: It’s not as hard, or as expensive, as you think. – Freelance Website Designers in dubai are abundant now

 You don’t have to be a tech savvy in order to have a website. A lot of web development companies have very simple and easy signup processes which make the process quick and simple for you. It can also be very cost effective. Having a website offer a better return on investment than any other form of advertising. If you are planning to market your business, a website must be your priority.


Reason 6: You can position yourself and stay in control of your brand.

The website acts as a platform for your marketing and shapes the online perception of your business in a way that your social media channels cannot provide.

The website allows you to gain position in the market to get the exact type of customers that you are looking for.


In Conclusion…  You need a website, and it’s necessary.

While I believe that not all person requires a website, I have described here why every business needs a website.  Having a website is inexpensive and jump starting one for your business is going to be a big leap and might be the best move you make for your business.