What is PPC: Is it a proper investment?

by: Dale Roxas
| August 18, 2021
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Are you a small business owner looking to increase your online leads and sales? Perhaps now is the time to begin investing in PPC. But, you might wonder, what is PPC and why should I invest in it. Small businesses have limited marketing budgets, which is why many business owners are hesitant to try new marketing strategies. Here’s some good news: PPC advertising is both effective and cost-effective!

PPC, or pay-per-click, is a term that gets thrown around a lot in the world of digital marketing, but what exactly is it?


What is PPC?

PPC, also known as sponsored ads, paid ads, paid search, and search engine marketing (SEM), is a type of digital advertising in which a business pays to appear at the top or in the sidebar of search engine results pages (SERPs).

One of the most common types of PPC is search engine marketing. Advertisers can bid for ad placement on specific keywords, allowing ads to appear in paid results.

Advertisers who use PPC pay a fee each time someone clicks on their ad. When your PPC campaign is optimized and running smoothly, the fee is insignificant because the value of a user’s visit to your site is often greater than the cost of bringing them there.

Why Should I Invest in Pay-Per-Click Advertising?

There are numerous effective online strategies for reaching your target market, and PPC is one of them. What is Google Pay-Per-Click (PPC) advertising? Pay-per-click advertising is one of the most cost-effective ways to drive traffic to your company’s website. Do you still need persuasion? Take a look at this PPC guide to learn more about what PPC ads can do for your company.


Benefits of PPC:

    • Quick return on your investment 

    PPC can give you the results you want right away and give you a quick return on your investment. Within hours of launching your campaign, you may start to see results. In fact, compared to organic methods, PPC can drive traffic to your website much faster.

    • PPC Targeting

    Paid campaigns offer a variety of targeting options, including location, keywords, mobile geo-targeting, and competitor targeting.

    • Take the lead in SERPs

    Pay-per-click campaigns can assist you in taking the lead in search engine results pages. This will give your potential customer more ways to find your website or services. When your business appears in both paid and organic listings, the benefit is multiplied.

    • Brand Messaging

    Unlike organic search results, where the messaging provided is manipulated by an algorithm, PPC allows you to have far more control over your brand messaging in search results.

    Pay-per-click advertising allows small businesses to compete on an equal footing with larger corporations. Regardless of your marketing budget, all businesses’ ads appear on the same search results pages, allowing SMBs to compete for a user’s attention that would otherwise be drawn to larger businesses and corporations.


    How can PPC help your business?

    It’s basic: a targeted PPC campaign allows you to appear immediately in Google’s search results page, capturing unattended customers, directing them to your site, and ultimately increasing your sales. PPC can help you expand your marketing efforts and increase profits for your company. However, you must ensure that your company is PCC ready.