Why you should invest in SEO

by: Dale Roxas
| April 10, 2019
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1. SEO Makes Other Businesses Notice Your Improvements

Prospect Clients are not the only ones who notice when you move rank on the first page in Google searches. Competitors and other businesses do too. Basic marketing concepts for small businesses is being in someone’s mind or first in their Google search when they’re looking for a business like yours is a good point. Upon improving your website through SEO, you are enabling your competitors and clients to have a look at your strategies.

2. SEO still works

The current techniques we use to improve SEO still works. Even though data regarding organic traffic from Google is declining fairly recently due to Google updates, the techniques themselves remains. Thus, we have to be more cautious in preparing our websites with research from SEO Experts; Brian and Neil that proves a well written content greatly improves your SEO scores.

3. SEO is not going to stop working any time soon

Search engines are always updating but it is not likely that SEO will cease to be effective any time in the future. SEO grows to a more complex strategy when even audio and video searches greatly depends on the keywords such as traditional text – based contents; and this is proof that SEO continues to grow and prosper.

4. SEO Leads to More Clients

Many small businesses, like consultants, struggle to get clients. Working on your SEO opens a way for you to reach out to your clients and create a connection through your contents. Increase in traffic is greatly proportional to increase in Sales Conversion.

5. Your competitors are doing SEO

SEO is a never-ending process. If you are not moving forward and improving your position in the Search Engine Results Page (SERPs), you are losing ground to a competitor who is a step ahead of you. This is simply how the process works. DO NOT let your competitors outsmart you by ignoring this valuable tool for your business.

6. SEO is lucrative

Compared to the costs connected with other forms of online marketing such as PPC advertising, social media marketing, or purchasing leads for an email marketing program, SEO provides excellent ROI. PPC may drive in more traffic converted revenue and social media may be your persona online. However, Organic SEO will always be the Bedrock of your Online Existence.

7. Search engines take a hold of more market share

Statistically, around 80-90% of customers now check online reviews prior to making a purchase, and this number is only expected to increase. Everyone is searching for products and services online. So if you wanted your prospect clients to find your business, you have to enable your organic SEO immediately.

8. Rise of mobile and local search optimization

With each and every update to its search algorithm, Google and other engines change the way they look at websites. It is focused around the customers rather than itself. It attracts people rather than interrupts them, and it is more about them than it is about you. We are seeing the rise in the culture of content because while brands are publishers, employees are also becoming publishers.

9. Content is the right way

The quantity of traffic delivered to mobile devices is expected to exceed that delivered to traditional desktop devices. Mobile usage will just continue to grow hugely and advertisers will spend more on mobile than all traditional media, except television.

10. SEO Strengthen Your Business Reputation

Getting to the first page can give you a sense of accomplishment but it does more than that. As a potential customer, you feel that you can trust companies that rank high in Google searches. If your business is not available at the first page of Google then let us face it, it is as good as dead. Targeting the first page and being ahead of competitors is the forefront of the minds of the prospect audience.